5 WordPress Web Design Trends for February 2023

Ready to give your WordPress website design a fresh start or a newer, more modern look? We’ve gathered a few great ideas that will have your website looking trendy in no time.

Here are five great trends to consider this month:

1. Pastel Colors

Pastel colors are the “it” trend of the first part of 2023. With various hues, from pinks to blues to greens, it seems like pastel colors are everywhere.

They work with other shades and as monotone palettes for a lighter, softer feel that is less in-you-face than the bright color trends of the last few years. You can use them for background colors, accents, or a full palette.

In the example above from The Salmon Consulting, a peach theme is balanced and interesting with a blue accent. It’s also part of an otherwise black-and-white outline that makes the pastel color stand out even more.

  • Why it works: These color schemes are easy on the eyes and feel harmony and balance.
  • How to use it: Pair two pastels with a light or dark background or text element to maximize readability for an easy-to-understand design with a classic feel.

2. Background Cut-Out Video

Video elements that are behind another graphic with cutouts are a fun way to show clips without using the full screen.

In the example above from Lawd, the company uses a simple hero graphic with a logo cutout and video background to help you better understand what they do by showing properties. The video might not be super engaging alone but it is impressive in this format.

  • Why it works: When you have motion but a video that’s not super engaging, this concept can create something visually interesting.
  • How to use it: This style works best when the video is understandable in the background but not essential to the message. Landscapes or fast motion can work exceptionally well.

3. Experimental Typefaces

Fun, funky typefaces that you don’t see anywhere else creates a strong vibe that users will connect with your website or brand. Just check out the example from Bonne-Sobriyearte.

Whether you create your own typeface or find something from a type vendor, experimental typefaces are always interesting.

When playing with an experimental typeface, what’s most important is considering readability. Are you using type as an image or art element, or is it vital that the words are quick and easy to read? The answer will help you determine what style of experimental typeface is appropriate for your project and how to use it for maximum impact.

  • Why it works: Experimental typefaces make a project feel special and unique.
  • How to use it: Let the typography have plenty of room, and try not to clutter it with other elements. Experimental typography is your design trick, so use it with care.

4. Faceless Illustration

Maybe less of a website trend per se and more of an overall graphic design trend is the use of faceless illustrations. This style is almost everywhere and can be an interesting way to show your story without real photos.

It’s great for websites, like the example above from Aftermetoo, where the topic might be somewhat sensitive, and a photographed model isn’t always appropriate. These illustrations can also help show all kinds of people or include hints of animation for even more visual interest.

  • Why it works: This illustration style can be customized for content, making it a great option when you aren’t quite sure how to represent people on your website.
  • How to use it: These illustrations can be small side elements to text or even full-screen, hero-style designs. If you are commissioning custom illustrations, use them to their full capacity.

5. Side Navigation

Side menu navigation elements are making a comeback. This is one of those website trends that seems to come and go but works exceptionally well on extra-wide screens to focus the main content area and mimics the feel of a mobile swing-out menu.

In the example above from 11th Hour Racing, the side menu has a distinct mobile feel and even allows you to “x” out like you would on a small screen.

  • Why it works: A side menu can condense wide viewports, making it easier to create text and image columns that are readable without being too wide. (A huge bonus for website accessibility.)
  • How to use it: These menus work best with short words for navigation elements. Long menu item names that break lines can get quite confusing here.

Putting it All Together

WordPress web design trends are a fun element but don’t feel like you have to try every new trend that comes along. Pick the ones that are right for your website and brand to keep it feeling fresh and modern.

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