Building Your Author Website for Prose and Poetry: 6 Pages You Should Have

Have you wondered how to build an author website? Maybe you haven’t wondered about it so much as you’ve grown weary of everyone telling you that you need to have one. 

The good news is that today building your website is simple thanks to the power of Kadence Theme and Kadence Blocks. Even someone new to website design can cut and paste or drag and drop their way to a quality website.

The fact you are able to read this article is proof positive that you have what it takes to build your website utilizing Kadence WP and your computer. 


Once you have defined your voice and brand, you are ready to construct your website.

Before You Begin: Initial Setup with Kadence Theme and Blocks

If you don’t already have Kadence installed, you’ll want to start there. Kadence is available to download for free, or you can install it directly in WordPress on the Appearance → Themes → Add New screen.

Next, download Kadence Blocks, which is available to download for free or you can find it directly in WordPress on the Plugins → Add New screen.

Once installed and activated, you will be able to access blocks while building your pages and posts.

One of the best things about the Kadence Theme is the ease with which you can make changes across your website. Even with this, you still should consider mapping out your website on paper before putting it into your website.

NOTE: Moving forward, we are building a website for an author. Gene Hendrix writes poetry and prose in spiral notebooks. That means he writes it all by hand. Because he wasn’t technologically advanced, it was important that we create an easy way for him to share the content through the internet. 

Pages Your Author Website Needs

  1. Home – the landing page where your visitors will begin engaging with your words.
  2. About – your visitors need to know your story.
  3. Prose – create a landing page that explains your prose method or that links directly to your prose category.
  4. Poetry – this can be a landing page or simply a link to the category of posts you will create.
  5. Contact information – make it easy for people to get connected with you and they are more likely to become connected with you.
  6. Store – once you begin creating products, you can set up a store where your visitors will find those items.

Home Page

For many websites, this will be the only landing page. It is the “One Sheet” for the entire site. Visitors will get a quick glance into who you are, what you write, and what benefits they will receive from visiting.

For Gene’s website, we wanted to highlight why he writes. 

By using a Kadence Block, we could highlight the prose, poetry, and talks Gene provides.

Your home page should:

  • Provide your unique selling point (what makes you different)
  • Give a call to action.
  • Your main products or services
  • A call to action for each service

Things to Consider for Your Home Page

Your home page should have between 600 words and 1200 words. This provides you with enough content to engage your readers and also to catch the attention of the search engines.

It’s also a good idea to include an action for every scroll. This is the most challenging thing to do in this day and age because every device will have a different scroll point. If you offer some form of CTA for every unique content or image on your page, you’ll come close.

Represent your keywords or the long-form keyword phrases that come from those keywords.

Remember the fold. In a newspaper, the most important information would be at the top of the fold of the paper. On your website, try to get your most important information at the top as well (again, this is a challenge because of the variety of devices available).

About Page

Your about page should tell people more about you. This is your mini-autobiography. For Gene’s website, we included more about his accident, images of him, and images he took.

Your about page should reflect your voice and brand more than any other page on your website. Use quotes – both from you and from others about you. 

Use images – the more formal your brand the more formal your images. The more relaxed your brand the more relaxed your images. In other words, SHOW YOUR BRAND!

Prose Page

On Gene’s Prose Page, the posts he creates with thoughts, ideas, or journal entries are shared. The goal is to make it easier for the readers to find what they are looking for.

 Poetry Page

Again, here on Gene’s site, we’ve included the poems he’s written. Within the posts, we include images of the actual notebook page he created.

Contact Page

As an author, it’s important to make it easy for people to get in content with you – to buy your books in build or to invite you to speak at an event where you can offer your books or products. If you don’t yet have products or haven’t thought about creating products, keep writing and you can then compile all of your writings into a product.

For Gene’s website, we used a simple contact form to create the page.

Store Page

When it comes to building a store page, Kadence Blocks makes it simple. Choose a block with columns and simply fill in each column with an image of your book or product and include a link with a button to encourage the visitor to BUY NOW!

Now you know the basics of an author site: Prose and Poetry, it’s time to start building your own! We believe in you!

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