There are a number of tools that can be useful for creating content, and Google Docs is definitely helpful for busy teams. In this post, we’re looking at why your team should use Google Docs to develop content, and how to easily get that content published into WordPress when you’re using blocks.
Collaboration makes for better content
Collaborating on a Google Doc is a great way for teams to contribute towards blog post content. There are a number of benefits to group collaboration.
Speed of publication
When there’s a pressing news story, or if you’re covering the launch of a new product, you’re likely under a time crunch. Beating your competition to market with the details of an important news story makes sure that you’re the authority in your space for your audience to make sense of new developments in your space. There’s no time to pass documents back and forth, or to wait for your colleague to finish dithering on phrasing with a locked up post in the WordPress editor. A Google Doc lets team members make important messaging decisions together.
If you want to make sure you’ve got that quote right from someone in management, sharing the contextual nature of their quote can ensure that you’re using the right language for the message you’re trying to convey. As well, Google Docs can give you immediate feedback on grammar usage and spelling errors, skipping repeated proofreading.
The way you phrased your sentences might make sense as you’re writing them, but a colleague might not understand it that way. Working in a Google Doc for writing content allows your colleagues to act as first-pass quality assurance to ensure your post’s message is as clear as possible.
You might have a great idea for a blog post, and your teammates might have even better ideas to contribute. They might also have stories, experiences, and other content that can support your messaging and make your content unique and more compelling.
Working together makes for better content
Collaboration in content marketing is an incredible way to develop better content faster, and at the moment that collaboration is easiest in a Google Doc.
Adding images into a Google Doc is pretty simple with a drag and drop, so the entirety of your post can be shared with your team to ensure proper placement.
Getting your Google Docs content into a WordPress post
One of the great things about the new WordPress editor (also known as Gutenberg) is that it quickly and easily takes a full document copy/paste into a WordPress post. So once your Google Docs file is complete and ready to go, getting your content into WordPress is as easy as copying all of the content (command-A on a Mac, ctrl-A on PC) and then pasting directly into a blank post. To paste, use command-V on a Mac, and ctrl-V on a PC.
Use Google Docs Title and Headings
One tip for using a Google Doc for writing is to use the Title and Headings in your document to delineate areas of content.
When you’re pasting your content into WordPress, the title and headings you assign in Google Docs will automatically be transferred to HTML H1, H2, etc tags. These heading tags in HTML tell search engines what your important post content is, helping to provide a helpful boost for your site’s search engine optimization.
Uploading your Google Docs embedded images
Even the images that you dropped into your Google Doc will automatically be brought into your WordPress installation. However, there’s one extra step to take in order to get the images up on your WordPress website.
The images you see in your WordPress wp-admin editor immediately after pasting from your Google Doc are still referring to the images on Google’s servers for your Google Docs file. You’ll want to ensure these are copied to your media library so that your site visitors are seeing your hosted file.
Scroll through your post until you find an image. Click the image, then on the block settings above the displayed image, click the button in the image below.
This button will do all the work by downloading from Google and adding to your media library, then replacing the url in your post or page.
Do this for all of the images in your post.
Add alt tags for images
For the images on your post, also set an alt tag for each image in the block image settings. This is important for two reasons. For those with accessibility readers or who are unable to see images, a description helps provide context for what is not displayed. Second, image alt text can also support search engine optimization. So, make sure your image describes what is being displayed clearly in a way that is supportive of what your post is trying to communicate.
Check for any formatting issues
You should have a pretty good looking post or page, but you might need to do some cleanup. For example, you may see some HTML tags or other formatting that you need to remove. You can easily clean these elements up with a quick review in the visual editor.
Adding Calls to Action
Of course with any content that you post, you’ll want to consider what action you’d like your reader to take at the end of reading your news story or article. Do you want them to subscribe to a newsletter? Perhaps you’d like them to just leave a comment. Or maybe you want them to share the story to their audience.
Kadence offers a number of ways to help you add calls to action to any story you publish on your site. Whether you’re adding a button with Kadence Blocks, a slide-in, banner, or popup with Kadence Conversions, Kadence has everything you need to add to your posts so that increasing engagement with your audience is easy.
Here’s an example call to action, built easily and simply with the Kadence Advanced Button block:
WordPress, Google and Kadence make publishing easy
The ease of writing in Google Docs, collaborating with clients or colleagues, and then publishing to WordPress makes for a great workflow to quickly and easily develop content that meets the needs of your marketing initiatives and your customers. And WordPress and Google Docs is simply the easiest way to do it.