Translating your site into multiple languages can be an incredible asset in growing your business. Not only does it allow you to reach people that you couldn’t have otherwise reached, but it also adds a sense of culture and professionalism to your brand.
Maybe you’re reading this and you’re thinking, “I don’t need a multilingual site. All my customers speak English.” Sure, you might be right, but have you ever thought about why all your customers speak English? Let’s flip this for a moment. Have you ever opened a website and all the text was in Mandarin? Because you don’t speak Mandarin, you left the site without looking further into the product that actually intrigued you.
Having a multilingual site says to the viewer, “Hey, we’re the real deal! We believe in our product so much so that we are willing to cross cultures and borders for you to experience what we have.”
Weglot and why you Need it
One of the biggest things that
With a lot of other multi-lingual plugins, a lot of work is required to manually translate each page or post and managing those translations can be taxing. Plus if you don’t want to manually translate you have to work with plugin extensions to automate the translation process. Weglot, however, does it all! It doesn’t just translate your site, but it also outputs it into whatever languages you want (with over 60 languages to choose from!).
Lastly, Weglot can greatly improve your SEO. Separate pages will be created for each language that is added, each properly indexed by Google. This means more search clicks and international visitors!
A hold-up that many people experience when creating multilingual is that if you don’t speak multiple languages it can be difficult to truly verify that all the content on your site makes sense.