Planning for Black Friday with Kadence
Ready or not, it’s time to start thinking about Black Friday. Black Friday is a significant shopping event on the day after Thanksgiving; is your website ready for the e-commerce rush? Over the years, Black Friday has grown into one of the most prominent and eagerly anticipated shopping days of the year.
There’s often an influx of shoppers heading to your website to take advantage of all the sales happening, meaning that now is the time to get everything ready online for the major shopping season. Planning for Black Friday with Kadence makes the prep work easy!
Understanding the Black Friday Frenzy
Black Friday has a long-standing tradition, dating to the early 20th century, and has evolved to kick off the holiday shopping season. Black Friday is a catalyst for consumers to begin their holiday shopping and search for the best deals.
Once rooted fully in brick-and-mortar retail, Black Friday has become the first day in a weekend-long major shopping weekend, culminating with Cyber Monday for e-commerce.
Black Friday promos vary widely, and now is the time to think about what offers, discounts, or special things you may include for your online store. Popular options include:
- Deep discounts on specific items
- Doorbuster deals for limited hours
- Extended shopping hours for brick-and-mortar and extended sale windows online
- Social and cultural frenzy for specific, high-demand items to push on social media
If you play your cards well, Black Friday can easily become your most financially successful day of the year.
Planning for Black Friday with Kadence
You need to prepare your website now to get ready for the holiday shopping season. From ensuring that your site security and speed can handle a potential influx of traffic to finishing that design upgrade you’ve been working on, everything needs to be ready now!
Kadence WP has everything you need to upgrade your WordPress website design and function while you’re planning for Black Friday. The good news is that there are plenty of starter templates to help you pick a design you love and work from there to build out your e-commerce shop.
From there, building your site is quick and easy, with no coding necessary. Thanks to easy-to-apply global fonts and styles, you can convert a starter template into a semi-custom design that works with your brand and showcases your products.
Further, Kadence WP and Kadence Blocks work seamlessly with some of the most popular tools on the internet. Your WooCommerce store will integrate (or you can start fresh with a new WooCommerce shop) and grow your e-commerce revenue with Shop Kit, the most robust WooCommerce extension available.
Here’s what you’ll find with Kadence Shop Kit 2.0:
- 15 powerful modules that you can use to show products
- Customizable product listings that use the block editor (nothing new to learn)
- Advanced gallery styles that go beyond default settings with the ability to display product images that convert customers by customizing how your gallery works on different devices
- Variation swatches and galleries for products with multiple options
- Show sizing charts or partner product brands
- Unlock affiliate sales opportunities for your best customers
- Optionally change how your variable products display pricing by showing either the lowest or highest price in the variable product
- Customize everything from call-to-action labels to checkout flow to ensure you are connecting with your target customer in just the right way
Tips and Best Practices
Ready to get started and make your website a conversion machine this Black Friday? Here are some tips and best practices to consider.
- Mobile-First Design: Prioritize mobile responsiveness in your design to cater to the growing number of mobile shoppers. (You won’t even have to think about this one; Kadence ensures that every template is mobile-ready.)
- Clear Navigation: Implement clear, concise menus, and a prominent search bar for quick product discovery. If you are planning for specific sales, consider putting them in the navigation on Black Friday for easy access across the website.
- Prominent CTAs: Use of attention-grabbing, well-placed call-to-action buttons to guide visitors toward Black Friday deals and shopping carts. Kadence’s Advanced Button Block makes creating gorgeous buttons easy, and you can even add subtle animation to your buttons to draw attention to them.
- Homepage Promotion: Feature Black Friday deals prominently on the homepage with eye-catching banners, sliders, or countdown timers using the Kadence Countdown Block. Use holiday-specific language and imagery.
- Product Showcase: Create dedicated Black Friday product categories or sections to highlight discounted items. You can even customize the display of your products using Kadence Shop Kit.
- Search and Filtering: Enhance your search functionality with robust filtering options to help users narrow down choices quickly.
- Mobile Checkout Optimization: Streamline the checkout process for mobile users with a simplified, user-friendly interface.
- Security and Trust: Display trust badges, SSL (lock icon), and secure payment icons prominently.
- Loading Animations: Consider using loading animations or spinners to keep users engaged during page load. This is especially important if you think you’ll see an influx of concurrent traffic.
- Upsell and Cross-Sell: Suggest related or complementary products during the shopping and checkout process to increase the average order value.
- Reviews and Testimonials: Display customer reviews and testimonials near product listings to build credibility and influence purchase decisions.
- Mobile Payment Options: Ensure that mobile payment methods like digital wallets and one-click payments are supported.
- Promotional Pop-ups: Use pop-up notifications strategically to highlight limited-time offers, discounts, and promotions. Kadence Conversions is the perfect tool to create highly effective popups, sale banners, and even slide-ins that grab attention.
Conclusion
Kadence WP is one of the most robust tools available to help you build an amazing e-commerce site that’s fast, functional, and looks good without ever touching a line of code. Kadence is flexible enough that you can work on your website yourself to get ready for Black Friday, but still offers options for a developer to help with customizations or tricks you can’t finish on your own.
But you need to start now. Black Friday is right around the corner, and if you want to be ready, you need to start planning for Black Friday now. It’s vital to get your website in tip-top shape today. Kadence WP can help! Learn more and browse available starter templates now.
Grow your Site with Kadence
A Kadence full bundle gives you everything you need to supercharge your site to take advantage of the latest web design trends.
