The Kadence Beat Podcast

The Kadence Beat covers WordPress, blocks, and strategies for effective websites. Hosted by Ben Ritner, Hannah Ritner, and Kathy Zant, The Kadence Beat launches at the perfect time. As the WordPress block editor becomes more mainstream and site owners look to do more with WordPress, the beta of full-site editing lands in WordPress administrative dashboards around the world. Making sense of these developments and finding what works towards the goal of effective websites is a big part of The Kadence Beat.

Meet Ben Ritner, Founder of Kadence, Hannah Ritner, Customer Success Manager, and Kathy Zant, Product Marketing Manager.

We record The Kadence Beat weekly, and show links are below.

Building a Personal Brand by Being of Service to Others

Episode 16: Building a Personal Brand by Being of Service to Others

In this episode, we talk about Ben’s experience at WordCamp US in San Diego, California, and how building a personal brand is good for both entrepreneurs as well as employees. But just how do you go about building a reputation and a personal brand? We determine that being of service to others and helping others learn and solve problems in your niche of expertise is the fastest way to build authority and a reputation that serves you for years to come.

The Kadence Beat Episode 15

Episode 15: Finding your Beat: Brand Building Fundamentals

Whether you’re just starting a business or you’re looking to improve your business’ marketing, naming and branding your business can make or break your efforts to grow revenue. In this episode of The Kadence Beat, we look at the challenges of naming a business, coming up with logos, color schemes, and of course why this is all so important. A strong brand is critical to so much of marketing, but how do you establish that strength? We talk a little about how Kadence was named and the story we have to our brand, as well as some iterations of other brands we’ve worked with. We also talk a little about StoryBrand and why their philosophy works so well for marketing.

The Kadence Beat Ep 14

Episode 14: Best Practices in Hiring Help for WordPress

We all need a little help getting things done on our WordPress sites sometimes. Maybe that involves hiring a designer, a developer, or maybe you want to hire someone to handle it all for you. In this discussion about best practices for hiring WordPress help, the team talks about everything from deciding when you need help to scoping a project, and the importance of putting your focus on the end user of the site, messaging, and communication. Ben and Hannah also talk a little about their family trip to the Madison Range in Montana while Kathy sweats it out in the Texas heat wave. 

Episode 13: Demystifying WordPress Tech: Where can curiosity take you?

Episode 13: Demystifying WordPress Tech: Where can curiosity take you?

In this episode, the team talks about how they got into WordPress, coding, and technology, and they ask some deeper questions about the difference between technical and non-technical people. Is WordPress too technical for some people? Can agency and freelancers can help their clients succeed by encouraging them to try to break their sites? How does curiosity and confidence develop a mindset of success in technology? We also discuss what sets Kadence Support apart from other WordPress providers and why we have to go the extra mile for our customers. We also talk about what’s happening with Kadence Shop Kit, Kadence Blocks, and the entire Kadence solution online documentation.

Resources to Make Publishing with WordPress Better, Easier & Faster

Episode 12: Resources to Make Publishing with WordPress Better, Easier & Faster

WordPress is an amazing tool for sharing your content with the world, but it can’t do everything. (Yet?) In this episode, the Kadence team talks about some of the tools we use to make publishing with WordPress better, easier and faster. We not only discuss tools to help you create content, but how to determine what kind of content your audience wants to consume. From social media to copywriting, design, stock photos and project management, we’ve tried dozens of tools to help make publishing compelling content easier. 

Episode 11: How Shop Kit Provides the Foundation for WooCommerce Innovation

Episode 11: How Shop Kit Provides the Foundation for WooCommerce Innovation

Kadence Shop Kit 2.0 is currently in beta, and it promises to change how WooCommerce sites engage with their audiences. With new methods of providing shoppers engaging experiences with products, we expect to see a new wave of innovation in the eCommerce space. In this episode, we talk about the benefits WooCommerce has over other cloud based commerce services and how Shop Kit aims to expand that. The team also goes deep on a shared passion: coffee.

Kadence is a design tool

Episode 10: Building Design Prototypes in WordPress with Kadence

Every new design starts somewhere, and tools like Figma, Invision, Axure, or Adobe XD provide designers with innovative ways to create visual representations of web design. However, in the WordPress world, innovations in the block editor make creating designs natively, in the space closest to implementation, even easier. In this episode we get real about web design in WordPress. These tools can be helpful, but it’s critical to remain focused on the most important components of creating effective designs in WordPress. Unique content, an understanding of your customer, and effective communication through the design of your site is the best recipe for success.

Episode 9: Don't be a Rainbow in the Dark

Episode 9: Attracting Website Traffic: Don’t be a Rainbow in the Dark

There’s nothing more frustrating than building a beautiful site that no one visits. At Kadence, we’re committed to helping our customers build beautiful sites that are effective, and attracting website traffic is a huge part of that. In today’s episode, we talk about attracting traffic to your site through everything from social media and influencers to effective SEO strategies. We also talk about the importance of authenticity in marketing, and why your advertising dollars might be better spent elsewhere. 

Kadence Beat Episode 89

Episode 8: Effectively Using Popups as a Part of the Customer Journey

Marketers use popups because they are so effective at gaining a user’s attention, however, they can create a user experience nightmare if implemented wrong. We review some of the best ways that popups, modals, and even slide-ins and banners can be used effectively in a way that supports your business objectives while being useful and supportive to your site visitors. We also review some thoughts about what marketers should give away versus what they should charge for when creating a customer relationship, as well as what’s upcoming with Kadence products.

The Kadence Beat Episode 7

Episode 7: The Money is in the List: Using Email Effectively

Once you’ve encouraged your site visitors to interact with your brand, it’s time to get a little more personal and get them on your email list. In this episode, we talk about email marketing strategies, both from the perspective of site owners and digital marketers, but also as consumers. We discuss ways to connect with audiences in the inbox as well as how to get them to invite you into their most personal communication medium. We also review updates to Kadence Conversions and what’s coming in the new version of Kadence Blocks.

UX design that annoys users

Episode 6: Website User Experiences That Drive Users Insane

Most website owners attempt to create user experiences that they would want to experience themselves, but sometimes business and/or marketing goals create experiences that drive users insane. In today’s episode, Hannah, Ben and Kathy bring their grievances to The Kadence Beat, but also provide some alternative solutions that could potentially help site owners avoid pitfalls of user experience decisions while still meeting their business and marketing objectives. We also review what’s next with Kadence Blocks including Meta Box support, a Show More block, and more. 

Episode 5: Building a Passionate Community Around Your Brand

Building a passionate community around your brand is a powerful part of growing your business, but it can seem daunting in the beginning and isn’t without pitfalls. Hannah and Ben talk about the early days of Kadence and how a Facebook group helped support the brand’s growth. We also answer a listener’s question about dynamic content: what it is, when and how to use it with WordPress and Kadence. 

Episode 4: How 3 Sites Create Unforgettable Experiences

An effective website creates an immersive experience that audiences want to revisit. What are the secrets to creating experiences that uplift your brand and sell your products? This week, Hannah, Ben, and Kathy review three sites that make impressions and unpack why these experiences worked for them. There are definitely some lessons that all site owners can learn from. We also discuss the new Kadence Google Maps Block, the WordPress performance team’s new feature plugin, the Gutenberg plugin’s multi-block selection capabilities and updates in WooCommerce 6.3.

designing the perfect home page

Episode 3: Designing the Perfect Home Page

Everyone’s looking for the best content for their home page that engages their target audience and converts them into customers. On this episode of The Kadence Beat, we look at how to find the right content that turns site visitors into your customers on your home page by using a midwifery practice as an example. What questions do you answer, who is your target market, and how do you effectively get them to take the next step with your business. We also look at some of the latest WordPress news and what to expect in upcoming Kadence releases. 

multi-use multisites and evolving as a wordpress freelancer

Episode 2: Multi-use Multisites and Evolving as a WordPress Freelancer

This week Ben, Hannah, and Kathy discuss the fixes in WordPress 5.9.1, the usefulness of WordPress multisite installations, how the evolution of web development requires freelancers to evolve with the needs of the market, and a security update pushed out by the WordPress team to patch a vulnerability in UpdraftPlus. We also talk about the flexibility of using Kadence plugins without necessarily using the Kadence Theme, updates forthcoming in Kadence Blocks, and the critical importance of having a strategy before developing a new website.

create effective websites

Episode 1: Our Mission to Help People Create Effective Websites

Welcome to episode 1 of our new podcast, The Kadence Beat. We review our goals for The Kadence Beat, what to expect with WordPress full-site editing, WooCommerce 6.3, how a German court found Google Fonts to present a GDPR issue. We also review the Lottie animation and Count up blocks, a new integration with the Restrict Content plugin, and our thoughts on the most important part of a website.