Your website is the portal of communication to your visitors. And, the primary purpose of web typography is to communicate a written message.
You want your message to be meaningful, impactful, and engaging, right?
Web typography should be designed for legibility and readability. There are many factors (like type size, line height, and line length) that can make or break a solid website experience.
Good web typography has excellent readability, easy visual layouts, and makes a website more attractive with better user experience. Text matters.
We’re going to cover the different web trends for design inspiration. Get ready to get inspired.
Web Type Styles to Know
Whether you’re building a new website or just building new website content, you should get to know what’s popular out there. In order to understand web design trends, here are the core styles to familiarize yourself with:
- Italic: Commonly, italics are used for emphasis or contrast—to draw attention to some particular part of a text.
- Oblique: Oblique fonts are slanted and have slight corrections made to give curves more width, so they retain the proportions of the thick-and-thin quality of strokes from the design.
- Case: All upper or all lower case letters are often used for headings or subheadings, to add variety to your typography.
Along with the three different types of typefaces, there are seven basic, universal typographical design elements to understand:
- Typeface: A form of lettering design that includes variations in size, weight, slope, width, and more. There are thousands of different typefaces, and new ones are being developed every day.
- Hierarchy: A visual design principle to show the importance of each piece of content by manipulating size and color.
- Contrast: In visual design, it’s the difference between two or more elements in a composition.
- Consistency: The concept of making elements uniform to leverage usability. For example—navigation, page layouts, or control elements.
- Alignment: The arrangement of elements on a page to tighten the design and create a visual connection between them as a whole.
- White space: The area between design elements. It can also be any color, texture, pattern, or even a background image in between text.
- Color: With font and beyond, color choices matter for accessibility and readability.
Even a basic understanding of each of these elements can amplify any web design. Let’s dig into the web typography trends.
Why is Web Typography Important to Design?
We all know that web design is incredibly important to your business. But how valuable can learning web typography be to your bottom line?
Using typography fonts in website design helps to maintain consistency. The objective of positive web typography is to have an aesthetically pleasing and professional website.
Typography helps in making the content attractive, it also impacts the readability of the website, all accounting for a positive user experience.
Let’s find out what’s popular in the web typography world.
Web Typography Trends to Follow
Here are 13 web typography design trends that you need to follow, today.
1. Minimalist fonts
Never underestimate the power of simplicity. When it comes to clean, simple design it can be very impactful—especially for fonts. When you strip down to the bare elements, it forces the visitor to truly focus on what’s right in front of them.
Here are some free minimalist fonts from the one and only Canva.
2. Bigger, bolded fonts
In order to stand out, sometimes you have to go bold. Go big or go home, right? An important element of typography is to help certain areas of your website stand out from the rest. Enter bigger, bolder fonts.
For instance, if you have headlines, call to action buttons (CTAs), or engagement-driven sections, this is a time where you can go big. That means bigger curves, bolder lines, and more powerful colors. This will help draw attention to this area in the hopes of driving engagement and conversion.
3. Outlined fonts
One interesting concept to consider when it comes to fonts is outlining. The font families that include outlined text have an eye-catching appeal. These can be used on their own or in combination with solid fonts for a creative look.
Outlines leave a little bit of imagination for your reader. If you’re into it, here is a great list of outlined fonts to choose from.
4. Blended fonts
No one said you had to stick to one single font for your entire existence as a brand. It is now of the age where you can mix and mingle fonts to bring a whole new level to your web typography.
If you have the opportunity, you can layer and blend fonts to create a whole new font. This requires a bit of complexity when it comes to design, but if you can create templates, you can use this style to be unique among your competitors.
Here are some typography illusion examples to check out.
5. Fat fonts
This style font has gone through many worldly trends. And you’ve seen it many times before. Fat, low fonts are impactful, to say the least. With a typeface that is thicker, it forces the viewer to really take in the entirety of it. This is almost the same concept as the big, bold fonts. It really packs a punch.
Here are some examples of fat fonts – do you feel like you have to take some time on each one to really soak it in? That’s part of the charm.
6. Glitchy text
Not to be confused with glitchy tech, this is a typeface that actually interrupts the font with graphics. Have you ever come across something like this?
These are considered glitch text fonts and yes, they are a thing. There is nothing wrong with your eyes. If your brand is heavy on the design side, you may want to try a glitch text generator to see what kind of funky fonts you can come up with.
7. Animated typography
We all know that videos and visuals are the wave of the future, so animated typography is the next big thing.
Animated (or kinetic) typography is an animation technique that uses moving text to capture the reader’s attention.
You may have seen this style in advertisements, commercials, music videos, mobile apps, all to make a more impactful font stand out. Try it out in a social post!
8. Retro fonts
Retro fonts are vintage with a bold style, where characters are similar to those found on old nostalgic print or ads.
The thing that makes a serif typeface “retro” is the feeling of nostalgia, using a serif with a flair of personality. It has a simple look that’s very readable. With a minimal style, it wins for the throwback feel.
9. Dynamic lettering
Dynamic fonts have a character shape that is defined every time the corresponding character is printed rather than when the font is defined as a whole. What does that mean? It means that random characters of dynamic fonts can take on context depending on what it makes up.
That means your font could be made up of various fonts, or simple lines. It’s dynamic in that it is adaptable. That can mean your font could be one of a kind—which is a key factor in standing out in the font crowd.
10. Extra sharp angles
Fonts with extra-sharp angles seem to be popular as well. If it’s not retro, it’s extremely modern. These types of fonts are being designed to accentuate their most poignant edges, proving that staying sharp is still a thing.
The feeling of extra sharp fonts is that they demand attention with their extreme angles. It invites the feeling of rebellious courage and pairs well with darker colors. If you love the color black and want to walk on the wild side, you’ll want extra sharp-angled fonts to lead the way.
11. Standout fonts
Standout fonts are a classic style, with a strong design quality, that are intended to make titles or headers stand out. Standout also looks good on body text that you want to, well, stand out.
Standout fonts tend to be bolder, brighter, and open to any variation that makes them pop. This can vary from context to texture. Keep an eye on gradients and line length to change up your style.
12. Typewriter font
Ah, yes—the classic typewriter font. Has this ever gone out of style? There is nothing more nostalgic than the way a typewriter font makes you feel. It can bring you back instantly, which is why it’s widely used across the digital globe again.
13. Rounded fonts
Last but not least, consider rounded or bubble fonts for your next promotion. Round letters make people feel happy, because of the basic concept of the circle. The circle symbol meaning reflects unity, completion, and a sense of continuing growth.
Rounded fonts are great for advertisements, promotions, and launch campaigns. Not so much for long pieces of content like white papers. Too many rounded fonts will tire out the reader.
Typography Trends For Your Website
When it comes to your website, typography matters. You want it to not only represent your brand, but also your style.
These web typography trends are a great start to creating the content that makes you stand out. If you’re in the WordPress world and trying to build a personal brand website, you’ll need the right plugins for the job. We’re here for you.
At KadenceWP, we know a little about building websites. Reach out to us for help creating clean and professional-class WordPress themes that help to create beautiful websites. You deserve a beautiful website.