How to Build a Personal Brand (And Why You Should) With Kadence

Whether you created it intentionally or not, you have a personal brand. It’s the way you look and talk, as well as your online interactions. For some, creating and building a personal brand is a very intentional process; for others, it just happens.

If you have a website or are active on social media, a personal brand becomes even more important, regardless of what you do or where you live. That personal brand communicates who you are and who you want to interact with. It can help you figure out what your website should be about and how to design it.

Finally, when you build a personal brand (especially for public consumption), you are making a plan for what information to share publicly and what parts of yourself you want to keep more private.

How do you do it? Let’s dive into how to build a personal brand with a great tool to help you establish it online with a WordPress website using Kadence.

What is a Personal Brand?

While you don’t always think about someone’s personal brand when you meet them, it is a common identifier. You might say Sally is obsessed with being a dog mom or that Joe is an artist with a flair for illustration. You come to these conclusions by observing the person, interacting with them, and even seeing how they appear online. All of that comes together to be the brand you associate with them.

A personal brand is the unique combination of skills, experiences, qualities, and values that define an individual. A personal brand represents how you present yourself, personally and professionally (you can have one brand or two!). Just as companies have brands that convey their identity and values, individuals can also cultivate and communicate their personal brand.

A personal brand can help you stand out in a crowded job market, build credibility in your industry, attract opportunities, and connect with like-minded individuals. Building and maintaining a personal brand requires self-awareness, authenticity, and thinking about how you want to present yourself to others.

Who Needs a Personal Brand?

If you are wondering who needs a personal brand … it’s almost everyone! If you don’t work to build a brand for yourself, it will evolve purely based on interactions with others.

From professionals to creatives to students to executives, a personal brand is that first impression to lasting mark you have on people based on repeat interactions. And if you don’t build that brand with a little thought and strategy, you could come off in a way that isn’t what you want.

It’s important to remember that personal branding is a long-term effort that requires authenticity, consistency, and a commitment to personal growth. You are your brand; you can’t build a true personal brand that’s not rooted in your core values.

Why is a Personal Brand Important?

Building a personal brand is valuable because you control your own narrative. You get to set the rules for what’s important to you, how you carry yourself, and what your outward-facing persona will be.

Some of the reasons a personal brand is important include:

• A well-crafted personal brand can establish you as an expert or authority in your field.
• A strong personal brand can open doors to new career opportunities, promotions, and job offers.
• Entrepreneurs and business owners can leverage their personal brand to build trust with customers, investors, and partners.
• Building a personal brand can lead to valuable connections with industry peers, influencers, and potential collaborators.
• A well-defined personal brand can make you more visible in your field, helping you stand out from the competition.
• Expressing passions, values, and interests through your personal brand can be fulfilling and create a sense of purpose.
• A strong personal brand can be monetized in various ways, such as through speaking engagements, consulting, and influencer status.
• By actively managing your personal brand, you have more control over how you are perceived online.
• Your personal brand can inspire and influence others who look up to you.
• A personal brand helps you communicate what makes you unique as a person or professionally.
• Building a personal brand can help you leave a lasting impact on people you’ve influenced.

How to Build a Personal Brand

You are probably already building a personal brand without directly thinking about it. Think about some of the words you use to describe yourself or your interests; they directly tie to your personal brand.

But more so, building a personal brand can help establish your reputation, credibility, and visibility professionally or in the online space. Whether you’re an entrepreneur, professional, artist, or influencer, a strong personal brand can help you stand out and achieve your goals.

• Self-Discovery: Understand your values, passions, and strengths. Identify what you’re truly passionate about and what you excel at. Define Your Brand: Clearly articulate your purpose and what you want to achieve with your personal brand and understand who you want to connect with.
• Create a Professional Website: This online hub where people can learn more about you, your work, and your brand. (We think you’ll love Kadence for this!)
• Consider Content Strategy: Create and share content that educates, entertains, or inspires your audience. This can include blog posts, videos, podcasts, or social media updates that showcase your knowledge and expertise.
• Get Involved: Participate in conferences, webinars, and workshops to network with others in your field and build relationships with influential people.
• Develop a Personal Elevator Pitch: Can you describe who you are or what you do in just a few seconds?
• Be Yourself: Authenticity is crucial. Don’t try to be someone you’re not; maintain consistent messaging, tone, and presence online.
• Adapt and Evolve: You will change over time, and it’s okay to adjust your branding strategy. This evolution might also develop based on feedback from peers, mentors, friends, and family.
• Brand Loyalty: Brand loyalty is important because it helps you connect with customers and advocates. But more than that, a solid base of brand followers can increase sales and revenue.

Showcasing Your Personal Brand Online

One of the best ways to put emphasis on your brand and control your personal narrative is through your online presence. A website is an essential component of a personal brand.

Kadence makes creating a personal WordPress website that showcases your brand attainable and doable for most people.

Your website will help you further showcase your personal brand with a professional platform to emphasize who you are and serve as a place where people can learn more. It also shows that you take your personal brand seriously.

Other benefits of having a website that emphasizes your personal brand include:

• Control over content, design, and functionality connected to your website and brand that show exactly who you are. Unlike social media, you own your website, which means you can make it perfectly align with your brand image.
• A well-designed website adds credibility and trust to your personal brand. It creates a more professional impression and instills confidence.
• Depending on your field, a website can be an excellent platform to showcase your work, projects, portfolio, or accomplishments.
• A website gives you the space to tell your story in a comprehensive way, including your background, experiences, values, and the journey that led you to where you are today.
• Your website is a direct communication channel that typically includes contact information, such as an email address or contact form, making it easy for people to reach out to you.
• A website allows you to maintain consistent branding across all online platforms with the same colors, fonts, and messaging.
• A well-optimized website can improve your visibility in search engine results and help you better control what those results include.
• If you’re looking to monetize your personal brand, a website provides various options, such as the ability to sell products, offer online courses or consulting, and incorporate advertising or affiliate marketing.

Get Started with Kadence

Whether you are building a personal brand that’s in line with your work, side hustle, or permanent dog mom status; a WordPress website is a great option. You can share information from blogs to photos and make it easy for people to understand your personal brand and connect.

When you’re ready, Kadence has plenty of starter templates that make it easy for you to build the web presence that’s right for you.

A Kadence full bundle gives you everything you need to supercharge your site.