How to Get the Most Out of Black Friday/Cyber Monday

It’s that time of year, folks. We hope by now that your home smells like cinnamon and you’ve found yourself looking forward to watching Home Alone for the 100th time. This time of year is really the sweetest, and if you’re a business owner, there’s a whole other kind of sweet that this time of year brings: sales. According to the National Retail Federation, the 2022 holiday sales reached $936.6 billion in sales. This was an increase of 5.3% since the previous year. My point? People are spending money and we want to help you get on the receiving end of those sales.

We wrote up a little guide with some tips that we think can boost your sales and help you create lasting customers. Now’s the time to enhance your site and do all the necessary prep work so you can have an out-of-the-park Black Friday/Cyber Monday.

Optimize Your Landing Pages

One thing to keep in mind with BFCM (Black Friday/Cyber Monday) is that the competition is high. You may be holding a killer sale, but so it the next person and you need a way to make yourself stand out. One way to do this is to have a beautiful landing page. A landing page is any page that your customer lands on when they find your site. Whether this be your homepage, your shop page, or your BFCM promo page. A few key things that your landing page needs are inspiration, clarity and speed.

Inspiration: Use beautiful and trendy design styles that are eye-capturing and engaging. When a customer enters this page they should be compelled to dive deeper into your site. Beautiful, clean design is key.

Clarity: What are you selling? How will it benefit your customers? Be direct and have clear steps laid out. Don’t leave your customers guessing or you are sure to lose them.

Speed: Your landing page needs to be optimized for speed. Lucky for you, Kadence theme is one of the fastest themes in WordPress history. But there’s a lot that plays into speed. We recommend doing a little page speed test to see where you currently stand.

Last year we hosted a live teardown with Jon MacDonald, founder of The Good. In this session we brought in landing page examples, specifically those geared toward Black Friday/Cyber Monday, and we discussed ways to enhance and improve these pages for a better conversion rate. Even if you attended this event last year, we highly recommend going back and watching again to get some invaluable refreshers as you prepare for the biggest sale of the year.

Enhance Your E-commerce Experience

Enhancing your e-commerce experience is so much about standing out. You’re in luck because Kadence has all the tools to help you do just that. With Kadence Shop Kit you have the ability to build beautiful custom product templates that are sure to bring your product pages to a whole new level. If you’re using WooCommerce, Kadence Shop Kit is a must-have tool! Create pages that match and engage with your brand, rather than a generic page that looks like everyone else’s.

With Shop Kit you can do so much more than create custom product templates. It also gives you the tools to create stunning product galleries, intuitive variation swatches, conditional cart banners, and tons more. Kadence Shop Kit makes developing engaging and immersive shopping experiences a breeze.

Spread the Word

What good is a sale if you don’t have customers? Spreading the word is everything when it comes to having a successful black Friday/cyber Monday. Social media and email campaigns are crucial for getting the word out. Here are a few key questions to be asking yourself when thinking about marketing your sale:

Once you know the answers to these questions, it’s time to get after it. The first thing I’ll say is don’t downplay the power of social media. That’s where the people are, so you should be there too. Don’t just post about your sale; engage with your audience. Like, comment, DM – whatever it takes to create connection. People want to feel seen, like your sale was catered specifically for them. This is why it’s so important to put yourself in the shoes of your target audience and speak to them like you would want to be spoken to.

The other marketing tool that can be your most effective is email campaigns. Hopefully by now you have grown (or are growing) and engaged email list. This is your power tool. The first step here is getting customers to open your email. When crafting your marketing email, you will want a powerful subject line. Based on conversion rate research, words like “just”, “wonderful” and “upgrade” are the most effective when added to your subject line. Once the email is opened, engaging content, beautiful photos and enticing content is what will keep your audience engaged. Then, to finish it off you will want a killer call to action. Something like, “your life will be so much richer, so buy now!”. And be sure to have an obvious button that links directly to your shop page.

Drive Conversions

Once you’ve brought people to your website whether through social media, email campaigns or what-have-you, the next step is creating that conversion. At Kadence we have just the tool. Kadence Conversions is a no-code tool that makes it all too simple to add slide-ins, banners, and lightweight pop-ups that will catch the eye of your audience. The best part is that your page speed is not affected, so it won’t add bloat or slow down your site. It even comes with stunning drop-in designs for each conversion type, making it easy to implement this on your page. This is an incredible tool for grabbing attention for your Black Friday/Cyber Monday sale. 

Wrapping Up

It’s our goal at Kadence to see you create killer websites that you’re truly proud of. And in this case, we’re looking forward to helping you create a rockstar Black Friday/Cyber Monday sale that generates more revenue than you thought was possible.  That’s why Kadence provides all the tools you need to set your eCommerce site up for optimal success. 

If you’re not yet a Kadence Full Bundle user, there’s no time like the present! Get access to Kadence Conversions, Kadence Blocks Pro, Kadence Shop Kit and so much more!