There are a number of tools that can be useful for creating content, and Google Docs is definitely helpful for busy teams. In this post, we’re looking at why your team should use Google Docs to develop content, and how to easily get that content published into WordPress when you’re using blocks.
Collaboration makes for better content
Collaborating on a Google Doc is a great way for teams to contribute towards blog post content. There are a number of benefits to group collaboration.
Speed of publication
When there’s a pressing news story, or if you’re covering the launch of a new product, you’re likely under a time crunch. Beating your competition to market with the details of an important news story makes sure that you’re the authority in your space for your audience to make sense of new developments in your space. There’s no time to pass documents back and forth, or to wait for your colleague to finish dithering on phrasing with a locked up post in the WordPress editor. A Google Doc lets team members make important messaging decisions together.
If you want to make sure you’ve got that quote right from someone in management, sharing the contextual nature of their quote can ensure that you’re using the right language for the message you’re trying to convey. As well, Google Docs can give you immediate feedback on grammar usage and spelling errors, skipping repeated proofreading.
The way you phrased your sentences might make sense as you’re writing them, but a colleague might not understand it that way. Working in a Google Doc for writing content allows your colleagues to act as first-pass quality assurance to ensure your post’s message is as clear as possible.
You might have a great idea for a blog post, and your teammates might have even better ideas to contribute. They might also have stories, experiences, and other content that can support your messaging and make your content unique and more compelling.
Working together makes for better content
Collaboration in content marketing is an incredible way to develop better content faster, and at the moment that collaboration is easiest in a Google Doc.
Adding images into a Google Doc is pretty simple with a drag and drop, so the entirety of your post can be shared with your team to ensure proper placement.
Getting your Google Docs content into a WordPress post
One of the great things about the new WordPress editor (also known as Gutenberg) is that it quickly and easily takes a full document copy/paste into a WordPress post. So once your Google Docs file is complete and ready to go, getting your content into WordPress is as easy as copying all of the content (command-A on a Mac, ctrl-A on PC) and then pasting directly into a blank post. To paste, use command-V on a Mac, and ctrl-V on a PC.
Use Google Docs Title and Headings
One tip for using a Google Doc for writing is to use the Title and Headings in your document to delineate areas of content.
When you’re pasting your content into WordPress, the title and headings you assign in Google Docs will automatically be transferred to HTML H1, H2, etc tags. These heading tags in HTML tell search engines what your important post content is, helping to provide a helpful boost for your site’s search engine optimization.
Uploading your Google Docs embedded images
Even the images that you dropped into your Google Doc will automatically be brought into your WordPress installation. However, there’s one extra step to take in order to get the images up on your WordPress website.
The images you see in your WordPress wp-admin editor immediately after pasting from your Google Doc are still referring to the images on Google’s servers for your Google Docs file. You’ll want to ensure these are copied to your media library so that your site visitors are seeing your hosted file.
Scroll through your post until you find an image. Click the image, then on the block settings above the displayed image, click the button in the image below.
This button will do all the work by downloading from Google and adding to your media library, then replacing the url in your post or page.
Do this for all of the images in your post.
Add alt tags for images
For the images on your post, also set an alt tag for each image in the block image settings. This is important for two reasons. For those with accessibility readers or who are unable to see images, a description helps provide context for what is not displayed. Second, image alt text can also support search engine optimization. So, make sure your image describes what is being displayed clearly in a way that is supportive of what your post is trying to communicate.
Check for any formatting issues
You should have a pretty good looking post or page, but you might need to do some cleanup. For example, you may see some HTML tags or other formatting that you need to remove. You can easily clean these elements up with a quick review in the visual editor.
Adding Calls to Action
Of course with any content that you post, you’ll want to consider what action you’d like your reader to take at the end of reading your news story or article. Do you want them to subscribe to a newsletter? Perhaps you’d like them to just leave a comment. Or maybe you want them to share the story to their audience.
Kadence offers a number of ways to help you add calls to action to any story you publish on your site. Whether you’re adding a button with Kadence Blocks, a slide-in, banner, or popup with Kadence Conversions, Kadence has everything you need to add to your posts so that increasing engagement with your audience is easy.
Here’s an example call to action, built easily and simply with the Kadence Advanced Button block:
WordPress, Google and Kadence make publishing easy
The ease of writing in Google Docs, collaborating with clients or colleagues, and then publishing to WordPress makes for a great workflow to quickly and easily develop content that meets the needs of your marketing initiatives and your customers. And WordPress and Google Docs is simply the easiest way to do it.
Our newest block, the Post/Grid Carousel, will give you all the flexibility you could ever need when it comes to beautifully displaying your blog posts. It allows you to customize everything from the layout design to the excerpt title and footer. You can even create a custom designed blog grid by individually selecting specific posts.
We are always looking for ways to enhance our products and make them even more efficient for our customers (that’s you!). We recently have added four new features to our Kadence Gutenberg Blocks plugin. You can now preconfigure your Kadence block settings, and, when using a two columns layout, you will have granular control, allowing you to drag your columns to the dimensions you want. We’ve also added the ability to highlight text in the advanced header block and set text colors and hover colors for specific rows.
We have officially launched our Kadence Blocks Pro plugin for Gutenberg and we’re so excited about it! If you haven’t worked with our Kadence Blocks – Gutenberg Pagebuilder Toolkit plugin you can find it here. We’re convinced you’ll love it! So convinced, actually, that we’ve created a pro version with even more powerful features!
Kadence Blocks now offers a plethora of prebuilt layouts to give your design within the new blocks editor a head start. Unsure of what elements are needed to make a great layout in the new editor? Simply choose from the list of awesome prebuilt page layouts, insert your custom content into the blocks, and in no time, you’ll have beautifully formed content on your block editor powered site.
Gutenberg is shaping up to be more and more useful every day. With new plugins that add great new blocks and tools to the editor being released, you shouldn’t have any trouble building any kind of layout you like with the new editor. Take a look at these awesome tools to improve Gutenberg today!
We’ve added a new feature to our Kadence Gutenberg Blocks! We would like to introduce the new Tabs Block. At Kadence Themes, we are always looking for ways to improve our products. We don’t just want to produce well-coded themes and plugins, but we want to give our customers stunning features that are getting better all the time. Gutenberg has gotten quite a bit of negative feedback. As it turns out, people just don’t like change. Because of this, we have been working extra hard to make this transition smooth and easy for everyone.
If you have been working with WordPress for any amount of time, it is likely that you have come across an incompatibility issue at one point or another. WordPress is always changing and it is key that you are using themes and plugins that are changing with it. The changes that are coming with WordPress 5.0 and the new Gutenberg editor are a bit more drastic than that of your average WordPress update. Gutenberg is not just a new editor for WordPress. It is laying an entirely new groundwork for how WordPress operates.
Gutenberg is packed full of useful features to allow you more control over your editing experience. To access some of them, you need to find the “More” options area at the top right of your editor.
If you have not had a chance to try out our Kadence Bocks – Gutenberg Page Builder Toolkit plugin yet, there’s no time like the present! We are so excited about our new plugin and truly believe it to be a huge asset for the Gutenberg editor. We have been hard at work to ensure that this plugin is ready to go before the release of WordPress 5.0 so that you can be a step ahead of the game.
With the launch of Gutenberg coming with WordPress 5.0, we have had lots of inquiries regarding our themes readiness. Not only are we ready for this launch, but we are also excited about it! There’s always a learning curve that comes with change, but we believe that the Gutenberg editor will actually be a great asset to WordPress. That said, we have taken the initiative to make working with Gutenberg even simpler for our theme users. We have added Gutenberg support in five key areas that will make working with Gutenberg easier.
Some of my biggest qualms with Gutenberg were that it felt as though a lot of seemingly basic features that are built into our favorite page builders were missing from the editor. At least that’s what I thought. As it turns out, some of those necessities that seemed to be missing are actually already built into the plugin. Althgouh, not as intuitively accessible as one may hope.
What is Gutenberg?
Gutenberg Editor is a brand new editor set to replace the current WordPress Editor. It is intended to upgrade the writing experience within WordPress and will become a part of WP core in version 5.0. While there has been a lot of mixed opinions surrounding the update, the core team is committed to this upgrade, and it is planned to go into effect sometime in 2018.
Whether you’re happy about it and cannot wait to learn the new editor, or you’re going to revert to the old editor asap via a plugin, you should at the very least have an idea of what to expect when the new editor becomes part of WordPress core. If you haven’t already tested Gutenberg, I strongly recommend doing so here at this test site. You can also download and install the plugin onto your own site via the plugin here.